Strategic Communications Training for WACSI Staff
The dawn of another year came with new ambitions for the West Africa Civil Society Institute (WACSI). The Institute organized a 4-day training on Strategic Communication for its staff at its East Legon Secretariat in Accra, Ghana. The training took place from Tuesday January 17 to Friday January 19. The interesting exercise sought to enable the Institute to develop a communication strategy and enhance the communication skills of WACSI’s staff. This was done to enable the staff to contribute in building the Institute’s reputation by telling their stories appropriately.
The Institute seeks to increase its impact across the sub-region in 2012, five years after commencing its activities. In view of achieving this, the Institute is working to strengthen the skills of its staff to collect and convey impact stories to its target audience. As Charles Vandyck, Training and Capacity Building Officer of WACSI explains, “this will help us put together and implement a robust communication strategy ... We will be able to effectively communicate our interventions through our various communication platforms”.
The training will enable the Institute to define, implement and evaluate its communication approach in the next 5 years. Through this, the Institute will engage in a strategy of holistic involvement of all its stakeholders – civil society organisations and actors across West Africa and donors from across the globe – as a base of building a solid reputation.